|
Story
This is the story of the
sibling trio Tomy, Linda & Nina; founders of Visual You, Inc.
Germany

Nina: ''When I was little (4),
Linda (6) always took me by my hand and said ''di''- ''go'',
guiding me though life's rocky road. When clumsy me fell
down, Tomy (7) reached out for my hand and said ''Khong sao dau,
dung khoc.'' - ''It's okay- don't cry.'', teaching me to step up
again and keep going. So I held hands with my ''Big, Strong,
Super Siblings'' that protected me, comforted me through their
hugs and spoiled me with their portion of candy.''
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Nina: ''Childhood
was simple. Tomy, Linda and me were all that our parents wanted us
to be: A+ students to fit among the other classmates, good children;
obedient children.
Yet, living in an all-German environment, we were
treated differently. Out the streets, I remember children pointing
their fingers at us, pulling on their eyes to make them slanted,
imitating our Asian language in ridiculous sounds, laughing over
and over again. Being the only Asian students at school made us
three different, but we longed to be accepted, not discriminated.
Early we learned that performing at least equally as good in school
as our native German classmates was what made us acceptable.
Behaving differently made us unacceptable.''

Linda and Tomy celebrating carnival in Kindergarten and Nina later on her
first day of school.

Nina:
''We lived another identity at home, which was our Asian identity
shaped by the strict teaching ways of our traditional Vietnamese
parents, traditional customs, a different cuisine, all of what
was
unfamiliar to the Western world.
We also lived a life of secret interests at home, which
consisted of Linda and me hurrying back home from school,
turning the TV on to watch Sailor Moon ^^ and our other favorite
Animes such as Jeanne D'arc, Wedding Peach,... or Dragonball (Z),
Pokemon and Digimon with our brother. Linda and me were the
biggest Sailor Moon fans on earth: We recorded every episode on
the VCR and watched our videotapes over and over again. On the
weekends we spend our time surfing on the Internet for pictures
and more information about our favorite Animes/ Mangas.
|

Linda's drawings at age 13 |
|
We also spent hours on drawing our
favorite Sailor Moon characters or reading our Manga books. All
three of us liked to play Game boy or Super Nintendo: Sailor Moon, Dragonball,
Pokemon... , fighting, puzzle and role play games. This Asian
phenomenon we were able to connect with was just fascinating!'' |
.


Tomy: ''I was about 14-15, that was during the internet boom and the
biggest hit for any Anime nerd/fan was to exchange information about
our favorite Animes with others of the same/ similar interest
online. Amazed by the Internet cult, I set myself the goal of
learning how to create a website by myself. I used Windows paint for
my first graphics and later experience around with photoshop and
HTML by myself and it took me many tries and a load of patience, but
hard work always pays off. I liked Digimon the most, created
"Digimon Kingdom", filled it up with information about Digimon,
a load of pictures, etc., in hopes to have as many visitors per day
as possible to keep up with other big websites. It just felt so good
having been able to create something by my own. I shared this
self-taught knowledge on to Linda and Nina, who got inspired to
create their own websites based on their favorite (Anime)
characters.
Linda, Nina and I also followed the trend of chatting
with people all around the country about Anime. It was quite
exciting to see Anime Chat rooms grow with new chatters daily and
soon I decided to start the venture of creating my own chat joining
my sisters, mine and everyone else's interest. I named the chat
''Chat4Anime.de''. Since part of my nature has always been to
create, I was curious about how far I would be able to expand the
chat in popularity. Observing a decent amount of
chatters daily, after only a few weeks, was really exciting. Soon, my sisters and
I held
admin elections and meetings, trying to keep our own chat clean. We
became as serious about it as teenagers could possibly become. FUN!
''


Nina: ''Apropos
creating websites, back then it meant using Front page, HTML,
encoding java scripts,... we were not able to sign up for a kind of pre-created
one, like the ones that exist nowadays. ^^
At age 10, I was all into Japanese cuteness, that was when Hello
Kitty had not even peeked into the German market yet and I only
found pictures of her on the internet. Tare Panda, I LOVE(D) TARE
PANDA, hamtaro,... PUCCA! Observing Tomy's volcano head over
photoshop, I just created my graphics with Windows Paint (pixel art). Haha! ^''

Two of Nina's own created
websites. ^^
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Linda: ''I was about 12 when I created my first websites with
topics based on my favorite Sailor Moon characters- Sailor
Starlights, Digi Charat. I also made ''Kawaii Anime'', which was
like an adoption center, where people could adopt my anime
character banners. My visitor counter increased day by day and
motivated me to put all my effort into my websites.
|

|
Nina and me also did a lot of our own Anime sprites (pixel
art), which took us a lot of time to create.''
 |
 |

Nina: ''Being carefree and enjoying our childhood fun could not
last forever, we became older and our parents soon made us aware of
a different outlook on life: Anyone, whose parents are victims of war, must know
that these are the most hard-working kinds of parents, the ones that
will sacrifice everything for their children to have a better future
than their own. These are parents that have moved countless times in
life, trying to find a better place to live, not for themselves but
for their children. These are the ones that have had performed too
many jobs in life, for their children. We thank our father for our
strong will in believing to be able to do everything we put our mind
and heart to.
Working full time during the week, our father often
went to the flea market to sell our family's personal, no longer
necessary belongings and/ or bought and re-sold items from other flea
market sellers. All this to save money for his children's many
school supplies.
Once in a while, he
brought us along with him to let us watch and learn. It was like a
real life movie to us that showed us that money doesn't grow from
trees, that you must handle your words (promises) and money wisely
and that you can only succeed if you work hard. And every time we
went with him, we watched this movie over and over again. I remember
my father waking me up at 5:00 a.m. on Saturday mornings. The
mornings in Germany were freezing cold, we put on our down jackets
and hurried packing our car. After driving a 30+ minute distance to
arrive at the flea market, we literally fought for a good spot. (The
earlier you come, the better your spot.) The break down time was
from 4:00 - 5:00 pm. We either came back home with just having sold
enough to cover the cost for our rented spot, no money, a loss of
money or with some profit! Of course, only the profit made us happy,
but we were to take the no profit as a bigger motivation to keep on
fighting, to never give up.''
Linda: ''I am a quiet person by nature. Especially when I was young,
always thinking about that I was ''different'', I was scared to talk
to strangers. I was afraid they would make fun of me. Even though it
was my weakness, my father always encouraged me whenever I did well
so that he could help me. What I had learned from these
experiences was to become more confident, when getting in contact
with others. I have never been the girly-girl, so I never minded
helping my father.''
Tomy: ''Going to sell at the flea
market to earn some money taught me a lesson of valuing money, I
learned that earning money is not as easy as it seems, still I rather wanted to sit at home
to watch
my favourite Anime -
Pokemon series- or to check my Pokemon Catalog and Card collection.
Everytime my dad gave me pocket money I spend some of it to buy
myself more pokemon cards.
I guess it was the surprise effect that a new card pack could
include that one very rare and valuable glitter card , that always
excited me.
Selling just the same old family belongings did not bother me but why not making it interesting by selling my excessive
pokemon cards? Well, getting rid of them to save for rainy days or
to buy
more card packs seemed pretty logical to me.''

Nina: ''All of this was part of our
life of secret (interests) our classmates didn't know about. We
didn't want them to look down on us.''
2005

Then, nature
catastrophe evolved in our minds and bodies. At age 15, 17 & 18,
there we were, rebellious, in midst of our transition from childhood
to adulthood, seeking for our own identification label through
developing our own interests and the power of fashion.

Nina
Nina: ''I had always
admired my German friends for their gorgeous blue/green eyes, blond/
brunette hair and their model height. I used to be an ugly duckling,
a fashion failure and known as this perfectly well mannered Asian
geek girl who was drowned in perfect papers and perfect grades. At
age 15-16, I wanted to change. It was not all about fitting among
the crowd, but rather about seeking my own confidence, to make
myself feel beautiful. So it just happened: Hair down, Good-bye
glasses, Hello refreshed wardrobe and without any intention to, I
became little Miss Fashionable. I began to appreciate myself for all
physical attributes that differentiated me from my friends: brown
eyes, straight, black hair, my warm-toned skin and my slim and
smaller shape.
As a lover for arts and crafts, I
found a creative way to express myself by mixing and matching outfits and
accessories. Through fashion I grew more confident in character, as well.
I realized that just because I looked different, it didn't make me
look ''ugly''. However, ''dressing well'', and gaining popularity didn't
turn me into a materialistic type of girl that was ''too cool''. I was
never to be found stuck to a certain group of people and I've always
hated it when people acted mean about others' appearances just for
the fun of it or to make themselves feel as if they were better.
I wanted to find my own freedom by disobeying my
parents for the first time, in the way I started to care about how I
dressed myself. This, however, conflicted with my parents plan: They
rather wanted me to stay/ look like their little girl forever.
(Before you start fantasizing: No, I didn't wear any belly showing
tops, mini-skirts or make-up! O.O)

Home sweet home was filled with many difficult and hurtful
conflicts between our parents and us children. We weren't allowed to socialize
with our friends after school. Instead, we dutifully focused on
school and the family. As maturing daughters, my sister and me were
expected to fulfill our responsibilities to the family and manifest modesty, obedience and respect. Our parents
were really conservative and strict: ''No make up, no parties, no
sleepovers, no long phone talks, no smoking, no drinking, NO BOYS!''
My friends didn't know about these difficulties I experienced at
home.''
Tomy
Nina: ''Tomy. Adventures, coffee,
social conversations and language: just a small portion of what Tomy
is all about. With an ''There's-gotta-be-more-to-school-than-studying''-attitude,
he waved us goodbye at the airport, leaving for his journeys to
explore people and cultures throughout Europe and other
countries. Always dressing a little sophisticated was quite relevant
to him in order to leave a good impression at important meetings.''

Tomy: ''School taught me soon to be
open to new cultures and to accept everyone for who they are
regardless of their origin. I have always felt special to be
sponsored by school to explore and attend school life in many
countries. As the leader of many projects I was able to make
many friends from all around the world. You should always open
yourself up to new cultures - that was one thing that I have learned
throughout my high school years.''
Nina:
''Passionate about Martial Arts, Tomy practiced Kung Fu for several
years and later on found
interest in Chinese
Medicine. Feng Shui was the ingredient that spiced up his
entrepreneurial spirit.


He started to go shopping at the
flea market and bought Chinese key/ mobile phone charms for 50 cents
(Euro) each. With his creative mind, he used his Feng Shui book as a
background to take nice photographs and posted them on eBay:
Ka-ching! He sold them for ca. 2.00- 6.00 Euro each.''
Tomy: ''With the
experience I made with my little auctions on eBay, I soon figured
out that there was a potential market that demanded my Feng Shui
goods. Driven by this demand, I created a real eBay Store to expand
my line, which featured all kinds of ''Asian style items'' such as
jewelry, charms, handbags and other goodies.
Being artistically gifted, it was my hobby to
experience a lot with photoshop and web design. With this
self-taught knowledge, I created my own graphics to make my eBay
store more appealing. As this was my very first self-developed
store, it was the most exciting thing ever! At first I only sold a
few items per day, which I wrapped/prepared for shipping and hid in
my bagpack, before I did my homework.

The fact that I
made some pocket money, enough to treat my friends out for a coffee
or lunch, excited me even more to keep going with my sells. Later on
I sold more and my bagpack was way too small to keep it no longer a
secret! It was impossible for my mom to overlook my exploding
bagpack, and selling stuff was immediately forbidden. Yes, school is
always priority, but I found my passion! I didn't want to give it up
and secretly continued to sell things, but my small, secret business
always got revealed and I got in big trouble with my parents. It was
my last year in ''High School'' - 13th grade. Graduating from the
13th grade in Germany is not an easy task.''
Linda

Nina: ''Linda, passion seeking
Linda. Out of her love for Anime, she grew fond of Mad hatter (Angel
Sanctuary). Browsing through the internet, Linda fell in love with Japanese Rock
Music and Visual Kei; with bands and musicians that expressed
individualism through flamboyant, dark, Goth punk or distinctively
feminine looks and striking make-up and hair styles. From her Mad
Hatter website she created new ones about Malice Mizer, Dir En
Grey,..., and a blog, where she shared her passion for JRock with
others. She adored Mana and Kyo the most. Inspired, she began to
seek for her own style by wearing black clothes and accessories such
as cross necklaces, earrings and bracelets. ''


Linda's own created blog and one of her websites
Nina: ''I remember Linda sitting at
her computer, searching for Japanese Rock (JRock) /Visual Kei band
pictures, and I jumped in surprise when the bass and screaming
voices boosted through her headphone. Soon enough, she invaded our
room, blanketed the walls with posters of her favorite JRock bands
and declared revolution.''

Linda's framed picture of Mana.
LINDA:
''I had a lot of trouble with our
parents about my new interest. It was very hard for me to find
friends who liked JRock or Visual Kei. Nobody in school had the same
interest and nobody understood my interests; the music I listened
to. I always hid myself at home and didn't tell anyone about my
passion, because they thought it was strange.
I met my very best friend Tanja on the internet. She
was the only one who I was able to connect with and we shared
anything about the Japanese fashion, JRock and Visual Kei with each
other. Tanja was Russian and had the freedom to express her JRock
passion how she wanted to, from hanging as many posters on the wall
to listening to JRock as loud as she wanted to, because she didn't
care about other people making fun of her. With her (pocket) money
she was allowed to buy as many JRock CDs as she wanted to. How I
really admired her for being able to do all of what I couldn't do.
Once, the first Dir En Grey concert in Germany was held
in Berlin. All JRock / Visual Kei fans were so excited about that
concert and bought tickets. I just sat at home, dreaming about going
to the concert. My parents didn't want me to go, worried that
something could happen to me. At that time, I got mail from Tanja.
She surprisingly bought me a Dir En Grey ticket so that I could go
with her! I was very happy and excited but my parents, of course,
immediately forbid me to go and I had to cancel on going to the
concert. I was very sad and disappointed, because it was a dream for
me to go to the concert. It was a hard time for me, trying to make
my parents understand my passion for JRock.''

Nina: ''Why was it
that our parents labeled us as being ''hu''(corrupted), based upon the
music we listened to, what hobbies we chose to perform or how we
looked like? We were told to stop ''bat chuoc'' (following) others'
trends and constantly confronted with ''Minh la Nguoi Viet, khong
phai la Nguoi Duc''. (We are Vietnamese, not German). Seeking for
our ethnic identity, we encountered a lot of confusion and often
asked ourselves ''Who am I? Am I too German? Am I too Vietnamese? Am
I not respectful enough? Do I disgrace my parents?'' Or how Tomy
questioned: ''Am I a banana- Asian outside but (more) German
inside?''
The three of us wanted to please our parents. We
performed our duties: Respected our parents by showing obedience and
addressing them properly, went to church and studied. Linda and me
helped Mother out in the kitchen, cleaned, did the laundry, went
grocery shopping, .., but at the same time we wanted to please
ourselves, too. Why was it that our parents didn't want to listen to
our own opinions and decisions? Conversations between our two
generations turned into frequent disagreements, arguments, and
anger. Tension bit into our already delicate relationship. Sometimes
communication just broke down completely and rested in silence.
As traditional Vietnamese parents, who only wanted us
to soar academically, without any distractions, it was the worst
nightmare for them to observe Tomy getting all into his private
sells, Linda following the JRock / Visual Kei trend, which they
referred to ''Japan'' and me turning into a fashionista. With hands
full of authority they ruled: ''No pocket money business, no Japan
and no fashion! School, school, school.''
I knew that Linda's passion for JRock music didn't corrupt her: She
had the same beautiful soul of hers beneath the clothing and
accessories. Soon, she introduced me to more artists that
represented diversity in style. With my new appreciation for
fashion, I grew fond of Mana, Kana or bands like An Cafe and Psycho
le cemu (YAY! ^^). I was impressed by their uniqueness and found
beauty in their elaborately decorated, colorful outfits / costumes
and embraced this form of creativity.''

Linda: ''One day, I asked our mother
to sew a headpiece for me, because I loved the one’s Mana wore with
his costumes. As a lover for all beautiful things, she couldn't say
no and spend her time and patience on creating one with some
beautiful laces! But our mother didn't like all punk and dark
accessories, posters and other decorations in my room and asked me
to put them away and hide them whenever relatives or guest came to
visit. Because I had so much stress with my parents about this, I
decided to sort all of the accessories out that I no longer used.
However, instead of throwing them away, I came up with the idea to
sell them on eBay and created a Visual Kei/ Gothic Lolita inspired
set. Nina was very supportive and helped me in creating the set
including the headpiece, my own handmade Visual Kei patch,
netgloves, black nail polish, faux nails and a panda charm.
We were proud of our beautiful accessory set and couldn't
wait to tell our brother about our great idea, but Tomy was too skeptical about
it and said ''No.'' We complained:''Pleeeease!!! It's nothing
bad!''. After a lot of long faces and most importantly, ''What happened to
holding hands?'', he finally decided to try it: We laid the set out
on a nice scarf , photographed it and posted it up as a
''Visual Kei / Gothic Lolita inspired set'' and ''Wow! 23 watchers? 15
bidders! In the end we earned quite well on the set.''

Nina: ''The experience of our first
successful ''Visual Kei / Gothic Lolita inspired set'' left us with a
choice to make against our parents: 1) Fighting ( to continue) or
2) Giving up ( to not continue). Giving up seemed like the logical
route to take, as we were pretty busy with school at that time.
However, letting 14 disappointed bidders feel upset would ultimately
make us upset in the long run. We experienced this great feeling of
reward, having been able to create something and let it fulfill
someone's happiness.
After a long period of disagreement and arguments, our report
cards finally convinced our parents that we were doing fine in
school with the pocket money business running simultaneously. We
chose, not to mention were allowed, to continue!''

Nina: ''Fighting! There was a discount store called ''SOPO-Markt'', which carried gift
articles and stationery items, located at our neighborhood city.
With pockets full of our piggy-bank money, hearts full of hope and
heads full of excitement, Linda and I jumped on a railway ride and
walked a seemingly endless 35 minute distance to arrive at the
store. We filled our baskets with nail polish, faux eye lashes, cell
phone straps, hair clips, etc., emptied our coin pockets and marched
back home with heavy bags.
All of us
were excited; curious. We went to the fabric store with our mother
to buy fabric and lace, sewed more beautiful headpieces and created
a few more sets for a bit more pocket money.

What this really was all about was expressing and enjoying the
freedom of creativity. It was not of anyone's intention to make
something big out of this.''

October 2005
To us children, it was a decision of
courage. To our parents, a decision of desire. With empty
hands; only one suitcase per person, our family moved to the
U.S. - the country of unlimited opportunity.
|
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California- San Jose.
Nina: ''The first year was the most
difficult one for the entire family. English was our third language,
money was tight and I remember a lot of tears, fear and sorrow.''
| Tomy: ''Our new
life in the U.S. was harder than we had expected. Mom and Dad,
as sacrificially as parents could possibly be, tried to hold up
the family income by working several jobs, but their
backbreaking jobs could no longer suffice. The physical burden
was just too much for them. Our parents' desire was to be able
to make enough for a living to allow us children continue
education in the U.S. However, we as half- grown up's now, had
to face the bitter side of life sooner as any other of our
friends. I started to work 2-3 jobs a day - all together we
brought back home just enough for the rent.'' |
 |
2006


Tomy: ''America I saw, but where were all the endless opportunities? While
struggling with my 2-3 side jobs, the previous success- even though
it was a small one- with the eBay Shop in Germany was always in the
back of my mind. But how was I supposed to find the time and
strength to start it from scratch? The''dark circles under my eyes''
causing effort of cutting 2-3 hours a day from my nights of sleep to
be able to work on the new eBay shop was the answer. Just faith and
the hope for a better future gave me the strength I needed.
Determined and hopeful, we continued with the "pocket money
business'' and built up on the potential we had left back in Germany.
Once the eBay store was established, I left the
management to Nina and Linda who took care of it mostly after
school, while I still left to fulfill my duty at my many other jobs.
In reality,
we came to the
U.S. with different expectations. It wasn't part of our plan to
continue with the eBay business here in America. Moreover, we didn't
have the resources, like a sewing machine or connections to fabrics
stores, etc. to be able to create sets. ''
Nina: ''A new friend let our mother borrow her sewing machine. We
were truly lucky for that, as the only products we were able to
offer in our store were our self-manufactured; handmade ones. While
Tomy was working several jobs and on maintaining our eBay store and
I was fighting through High School on my own (I had not yet
graduated from my German High School),
Linda let her creative mind work wonders and designed our first
products: belt/ hip purses, patches, face masks, ..''
Linda: ''My
very first designs were my three own imagined mascots I drew for my
hip/belt purse designs. I explained to our mother the kind of purse
I wanted to create. She was truly patience
with the process of creating all patterns by herself. When she
finally figured it out, she always showed me her creation proudly.
My brother and me
drove to Michaels, the craft store, to look for fabric spray paint.
I found some silver and gold spray, cutters and foam sheets. I used
the foam sheets to cut my stencils for my designs. I put the stencil
on the purse our mother sewed for me and sprayed the fabric paint on
the purse.
| Doing this by
myself, I often became very tired of spraying these purses. It
was an exhausting, complicated, dirty process I had to do in the
backyard, in heat or cold. I made many mistakes at first and we
couldn't sell the messy ones. The pressure made me cry, but I
knew I had to keep working so that we can sell them and earn
money for our living. |
. |
It was a hard time for all of us. I
remember Nina returning home from school, pouring her tears out to
me about the difficulties she experienced but all I could tell her
was to stay strong. She helped me with many tasks like painting our
patches, all by hand, and stayed up until 1:00 or 2:00 a.m. to do
her schoolwork.

We put all our effort in to create
more sets for our eBay store, including our own sewn items.''


Nina: ''At times, when it seemed like life was deceiving us the
most, letting us start all over again, she was the most beautiful
mother; the strongest mother. Even with a heart full of fear and
frustrations, she never expressed her sorrows to us children. Patiently, sometimes with only a few hours of sleep, she worked with
full commitment to (hand) sew our items. She has taught us patience
and compassion. Whenever one of us shed tears, she gave comfort and
said: ''Don't cry, your tears cannot wash out your open wound. Fall
and we will fall together, but we must stand together and things
will become better.''



| Nina:
''After one year of overcoming difficult circumstances, Tomy was
able to give up his other side jobs. Thus, we were able to
establish our own independent e-commerce business: Lokisa
(Lolita Kisama). Even our parents were able to give up their
backbreaking jobs to become the main persons in charge of the
production of our own manufactured items. At this time, all of
us, including our parents, created more designs to expand our
product line featuring headpieces, hip/ belt purses, tote bags,
knit hats, mini top hats, collars/ chokers, wristbands, etc. Having been able to employ the whole family was a true blessing
to us. Faith kept us together.'' |
 |
We also created our first apparel, which was
our unique sweaters/hoodies.

This is our current sweater/hoodie collection
as of September '09

Nina: ''Even
though our parents disagreed at first (back in Germany), we
were optimistic, as hope is an eternal freedom that cannot be taken
away. Our parents are wonderful parents. We have come to understand
why they pushed us so hard when we ere younger. They didn't want us
to worry about teenage drama, clothes or anything else but to soar
academically, so that we could take advantage of all the
(educational) opportunities and success that were stripped away from
them when they were young through the cruelty of the Vietnam War.
 |
 |
| Boat people that fled for
freedom from the Vietnam War over the South China Sea. Most of
these boats sank or people became victims of storms or pirates. |
Cap Anamur, a ship sent from
Germany to rescue 10,375 Boat people, including our parents. |
In the end our father and mother encouraged us- we encouraged one
another because that is what family is all about: Mum, Dad and us
children, holding hands and sticking together. Fortunately, our
family business has allowed us to later be able to continue with
further education in college, while running our own shop in
parallel. We are very grateful for this.''
Events

| First convention
experience: We went to FanimeCon '06 as attendees. (Yes, just like
every other attendee!!! ^^ )
Linda: ''As Anime/ Manga lovers,
we had always wanted to go to an anime convention in Germany,
one among the few existing ones. However, as teenagers we
never had the money to afford attending it, nor were we
allowed to travel to another state. ''
Tomy: ''We originally went to
FanimeCon to fulfill Linda's wish to see Kamijo's concert.
However, encountering the many lively attendees, who shared
the same interest as we do, experiencing cosplay in live
action and meeting cosplayers in our favorite Anime
characters, etc. we came back home with one of the best
lifetime experiences that we will never forget!'' |
 |
First experience as convention
exhibitors: AOD (Anime Overdose)'06 in San Francisco.
Nina: ''The first time experience
is always the most precious one. On our one table booth, we laid out
our, at that time, small product line, which was mainly
self-manufactured. We were really proud of our products, didn't have
high expectations from the customers to buy our items, but rather
hoped that they were able to see the immense amount of time/
patience, effort and heart we spent on creating these products. We
were even afraid to not be able to earn enough money to cover
renting cost for our booth. Haha ^^ More importantly, the very most
valuable memory we gained through AOD is having been able to meet
our great customers and meeting our very first convention friends''.

2007
First Fashion Show: SacAnime in
Sacramento.
2008
Second Fashion Show: FanimeCon in
San Jose.

Stay
tuned for our upcoming stories about our first two fashion shows. We
will share exciting behind the scenes excitements with you.^^
2009

Reflecting back to the beginning of
Lokisa, we started of creating handmade products (Face masks,
headpieces, cat collars, hip purses, fleece hats,..) with all of our
heart and wanted to pass our passion and the uniqueness of our
creations to others. The immense amount of positive feedbacks we
received from our customers/ friends motivated us to let our
creativity blossom further, in turn enabling ourselves to design
more clothing and accessories. We wanted Lokisa fashion& accessories
to be rare and unique with its Goth/ Visual Kei/ Japanese Rock
inspired touch. At the time, our intention was to spread more
awareness about JRock, Visual Kei and Gothic Lolita in dedication
to, at that time, rare minority supporter-groups. We started to
travel to conventions all across California (FanimeCon-San Jose,
Anime Expo-LA,..) to present Lokisa fashion& accessories and to meet
our customers/ friends. [CONVENTION booth, us, customers/friends,
PICTURES]
However, as the years have flown by
and JRock, Visual Kei and Gothic Lolita had risen in popularity, we
sadly made the experience that people began to group themselves into
elites; fashion groups full of intolerance that looked down on
others, who did not fit into their perception of (fashion) beauty.
These groups regard fashion as a competitive game with barriers - only the one's who dress
''well enough'' are worthy of joining their
circle of friends, everyone else is being excluded. People no longer
admire each other for their individual fashion preferences, but set
absurd ''styling rules''. We've heard of: ''Look at that hair/
eyeliner- What a (Visual Kei) failure''. ''The dress/outfit is not
from brand _____, this person is too lame to be Visual Kei/ Gothic
Lolita'', ''This isn't what Visual Kei looks like. This is what
anime fans look like when they don't know what they're
doing/wearing.'', etc.''

Disappointed in this intolerable
behavior, we asked ourselves: ''So what if we look beautiful or ugly
in our clothes, too fashionable or too old-style?'' Yes,
fashion is a game, a game that consists of barriers and (individual)
freedom. Have people forgotten that we must move beneath the
surface; the appearance of an individual to reach to the soul and
heart?
Dreaming on to make a difference, here we are, welcoming you to
create a new chapter of our story with us: With Visual You Inc. we
are going to introduce expressive fashion and projects, in hopes to
establish a more tolerant (fashion) world. We would like to invite
you to join us in finding ways to ''peace'' people together,
regardless of their different and diverse fashion preferences.
People compare us with existing, big Japanese clothing brands, when
in reality we don't want to be associated with them; we don't mean
to compete against them, either. Our clothing line represents what
comes from our hearts, not us trying to make our fashion look like
others. We are here to not only offer you fashion, but also
spiritual guidance to all of our customers/ friends. We want to
touch people, connect with people who might be in the same boat as
we are, and encourage people who have dreams and aspirations, just
like we do, to stay strong on their journey towards
self-realization.
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