Story

This is the story of the sibling trio Tomy, Linda & Nina; founders of Visual You, Inc. 


Germany 

Nina: ''When I was little (4), Linda (6) always took me by my hand and said ''di''- ''go'', guiding me though life's rocky road. When clumsy me fell down, Tomy (7) reached out for my hand and said ''Khong sao dau, dung khoc.'' - ''It's okay- don't cry.'', teaching me to step up again and keep going. So I held hands with my ''Big, Strong, Super Siblings'' that protected me, comforted me through their hugs and spoiled me with their portion of candy.'' 

 

Our childhood pictures

Nina: ''Childhood was simple. Tomy, Linda and me were all that our parents wanted us to be: A+ students to fit among the other classmates, good children; obedient children.
     Yet, living in an all-German environment, we were treated differently. Out the streets, I remember children pointing their fingers at us, pulling on their eyes to make them slanted, imitating our Asian language in ridiculous sounds, laughing over and over again. Being the only Asian students at school made us three different, but we longed to be accepted, not discriminated. Early we learned that performing at least equally as good in school as our native German classmates was what made us acceptable. Behaving differently made us unacceptable.''

 Linda and Tomy celebrating carnival in Kindergarten and Nina on her first day of school.
                       Linda and Tomy celebrating carnival in Kindergarten and Nina later on her first day of school.

 

 

Nina: ''We lived another identity at home, which was our Asian identity shaped by the strict teaching ways of our traditional Vietnamese parents, traditional customs, a different cuisine, all of what was unfamiliar to the Western world.  
     We also lived a life of secret interests at home, which consisted of Linda and me hurrying back home from school, turning the TV on to watch Sailor Moon ^^ and our other favorite Animes such as Jeanne D'arc, Wedding Peach,... or Dragonball (Z), Pokemon and Digimon with our brother. Linda and me were the biggest Sailor Moon fans on earth: We recorded every episode on the VCR and watched our videotapes over and over again. On the weekends we spend our time surfing on the Internet for pictures and more information about our favorite Animes/ Mangas.
Linda's drawings at age 13

                                      Linda's drawings at age 13

We also spent hours on drawing our favorite Sailor Moon characters or reading our Manga books. All three of us liked to play Game boy or Super Nintendo: Sailor Moon, Dragonball, Pokemon... , fighting, puzzle and role play games. This Asian phenomenon we were able to connect with was just fascinating!''

.

Tomy: ''I was about 14-15, that was during the internet boom and the biggest hit for any Anime nerd/fan was to exchange information about our favorite Animes with others of the same/ similar interest online. Amazed by the Internet cult, I set myself the goal of learning how to create a website by myself. I used Windows paint for my first graphics and later experience around with photoshop and HTML by myself and it took me many tries and a load of patience, but hard work always pays off. I liked Digimon the most, created "Digimon Kingdom", filled it up with information about Digimon, a load of pictures, etc., in hopes to have as many visitors per day as possible to keep up with other big websites. It just felt so good having been able to create something by my own. I shared this self-taught knowledge on to Linda and Nina, who got inspired to create their own websites based on their favorite (Anime) characters.
     Linda, Nina and I also followed the trend of chatting with people all around the country about Anime. It was quite exciting to see Anime Chat rooms grow with new chatters daily and soon I decided to start the venture of creating my own chat joining my sisters, mine and everyone else's interest. I named the chat ''Chat4Anime.de''. Since part of my nature has always been to create, I was curious about how far I would be able to expand the chat in popularity. Observing a decent amount of chatters daily, after only a few weeks, was really exciting. Soon, my sisters and I held admin elections and meetings, trying to keep our own chat clean. We became as serious about it as teenagers could possibly become. FUN! ''

Screenshot: Chat4Anime

Screenshot: Chat4Anime

 

Nina: ''Apropos creating websites, back then it meant using Front page, HTML, encoding java scripts,... we were not able to sign up for a kind of pre-created one, like the ones that exist nowadays. ^^  
At age 10, I was all into Japanese cuteness, that was when Hello Kitty had not even peeked into the German market yet and I only found pictures of her on the internet. Tare Panda, I LOVE(D) TARE PANDA, hamtaro,... PUCCA! Observing Tomy's volcano head over photoshop, I just created my graphics with Windows Paint (pixel art). Haha! ^''

Screenshot: Tare Panda World, PinkPepsi

Two of Nina's own created websites. ^^

Linda: ''I was about 12 when I created my first websites with topics based on my favorite Sailor Moon characters- Sailor Starlights, Digi Charat. I also made ''Kawaii Anime'', which was like an adoption center, where people could adopt my anime character banners. My visitor counter increased day by day and motivated me to put all my effort into my websites.

Screenshot: Kawaii Anime, Sailor Starlights Webpage

Nina and me also did a lot of our own Anime sprites (pixel art), which took us a lot of time to create.''

Linda's self created anime sprite (pixel art)

Nina's self created anime sprite (pixel art)

Nina: ''Being carefree and enjoying our childhood fun could not last forever, we became older and our parents soon made us aware of a different outlook on life: Anyone, whose parents are victims of war, must know that these are the most hard-working kinds of parents, the ones that will sacrifice everything for their children to have a better future than their own. These are parents that have moved countless times in life, trying to find a better place to live, not for themselves but for their children. These are the ones that have had performed too many jobs in life, for their children. We thank our father for our strong will in believing to be able to do everything we put our mind and heart to.
     Working full time during the week, our father often went to the flea market to sell our family's personal, no longer necessary belongings and/ or bought and re-sold items from other flea market sellers. All this to save money for his children's many school supplies.
     Once in a while, he brought us along with him to let us watch and learn. It was like a real life movie to us that showed us that money doesn't grow from trees, that you must handle your words (promises) and money wisely and that you can only succeed if you work hard. And every time we went with him, we watched this movie over and over again. I remember my father waking me up at 5:00 a.m. on Saturday mornings. The mornings in Germany were freezing cold, we put on our down jackets and hurried packing our car. After driving a 30+ minute distance to arrive at the flea market, we literally fought for a good spot. (The earlier you come, the better your spot.) The break down time was from 4:00 - 5:00 pm. We either came back home with just having sold enough to cover the cost for our rented spot, no money, a loss of money or with some profit! Of course, only the profit made us happy, but we were to take the no profit as a bigger motivation to keep on fighting, to never give up.''
 
Linda: ''I am a quiet person by nature. Especially when I was young, always thinking about that I was ''different'', I was scared to talk to strangers. I was afraid they would make fun of me. Even though it was my weakness, my father always encouraged me whenever I did well so that he could help me. What I had learned from these experiences was to become more confident, when getting in contact with others. I have never been the girly-girl, so I never minded helping my father.''

Tomy: ''Going to sell at the flea market to earn some money taught me a lesson of valuing money, I learned that earning money is not as easy as it seems, still I rather wanted to sit at home to watch my favourite Anime - Pokemon series- or to check my Pokemon Catalog and Card collection.
Everytime my dad gave me pocket money I spend some of it to buy myself more pokemon cards.
I guess it was the surprise effect that a new card pack could include that one very rare and valuable glitter card , that always excited me. 
Selling just the same old family belongings did not bother me but why not making it interesting by selling my excessive pokemon cards? Well, getting rid of them to save for rainy days or to buy more card packs seemed pretty logical to me.''
 

 

Nina: ''All of this was part of our life of secret (interests) our classmates didn't know about. We didn't want them to look down on us.''

2005

 

Then, nature catastrophe evolved in our minds and bodies.  At age 15, 17 & 18, there we were, rebellious, in midst of our transition from childhood to adulthood, seeking for our own identification label through developing our own interests and the power of fashion.

 

 

Nina  
 

Nina: ''I had always admired my German friends for their gorgeous blue/green eyes, blond/ brunette hair and their model height. I used to be an ugly duckling, a fashion failure and known as this perfectly well mannered Asian geek girl who was drowned in perfect papers and perfect grades. At age 15-16, I wanted to change. It was not all about fitting among the crowd, but rather about seeking my own confidence, to make myself feel beautiful. So it just happened: Hair down, Good-bye glasses, Hello refreshed wardrobe and without any intention to, I became little Miss Fashionable. I began to appreciate myself for all physical attributes that differentiated me from my friends: brown eyes, straight, black hair, my warm-toned skin and my slim and smaller shape.  
      As a lover for arts and crafts, I found a creative way to express myself by mixing and matching outfits and accessories. Through fashion I grew more confident in character, as well. I realized that just because I looked different, it didn't make me look ''ugly''. However, ''dressing well'', and gaining popularity didn't turn me into a materialistic type of girl that was ''too cool''. I was never to be found stuck to a certain group of people and I've always hated it when people acted mean about others' appearances just for the fun of it or to make themselves feel as if they were better.
     I wanted to find my own freedom by disobeying my parents for the first time, in the way I started to care about how I dressed myself. This, however, conflicted with my parents plan: They rather wanted me to stay/ look like their little girl forever. (Before you start fantasizing: No, I didn't wear any belly showing tops, mini-skirts or make-up! O.O)

Home sweet home was filled with many difficult and hurtful conflicts between our parents and us children. We weren't allowed to socialize with our friends after school. Instead, we dutifully focused on school and the family. As maturing daughters, my sister and me were expected to fulfill our responsibilities to the family and manifest modesty, obedience and respect. Our parents were really conservative and strict: ''No make up, no parties, no sleepovers, no long phone talks, no smoking, no drinking, NO BOYS!'' My friends didn't know about these difficulties I experienced at home.''
 

Tomy

Nina: ''Tomy. Adventures, coffee, social conversations and language: just a small portion of what Tomy is all about. With an ''There's-gotta-be-more-to-school-than-studying''-attitude, he waved us goodbye at the airport, leaving for his journeys to explore people and cultures throughout Europe and other countries. Always dressing a little sophisticated was quite relevant to him in order to leave a good impression at important meetings.''

Tomy: ''School taught me soon to be open to new cultures and to accept everyone for who they are regardless of their origin. I have always felt special to be sponsored by school to explore and attend school life in many countries. As the leader of many  projects I was able to make many friends from all around the world. You should always open yourself up to new cultures - that was one thing that I have learned throughout my high school years.''

Nina: ''Passionate about Martial Arts, Tomy practiced Kung Fu for several years and later on found interest in Chinese Medicine. Feng Shui was the ingredient that spiced up his entrepreneurial spirit.

He started to go shopping at the flea market and bought Chinese key/ mobile phone charms for 50 cents (Euro) each. With his creative mind, he used his Feng Shui book as a background to take nice photographs and posted them on eBay: Ka-ching! He sold them for ca. 2.00- 6.00 Euro each.''

Tomy: ''With the experience I made with my little auctions on eBay, I soon figured out that there was a potential market that demanded my Feng Shui goods. Driven by this demand, I created a real eBay Store to expand my line, which featured all kinds of ''Asian style items'' such as jewelry, charms, handbags and other goodies. 
     Being artistically gifted, it was my hobby to experience a lot with photoshop and web design. With this self-taught knowledge, I created my own graphics to make my eBay store more appealing. As this was my very first self-developed store, it was the most exciting thing ever! At first I only sold a few items per day, which I wrapped/prepared for shipping and hid in my bagpack, before I did my homework.  

Screenshot of Tomy's Ebay store
   

The fact that I made some pocket money, enough to treat my friends out for a coffee or lunch, excited me even more to keep going with my sells. Later on I sold more and my bagpack was way too small to keep it no longer a secret! It was impossible for my mom to overlook my exploding bagpack, and selling stuff was immediately forbidden. Yes, school is always priority, but I found my passion! I didn't want to give it up and secretly continued to sell things, but my small, secret business always got revealed and I got in big trouble with my parents. It was my last year in ''High School'' - 13th grade. Graduating from the 13th grade in Germany is not an easy task.''
 

Linda

Nina:  ''Linda, passion seeking Linda. Out of her love for Anime, she grew fond of Mad hatter (Angel Sanctuary). Browsing through the internet, Linda fell in love with Japanese Rock Music and Visual Kei; with bands and musicians that expressed individualism through flamboyant, dark, Goth punk or distinctively feminine looks and striking make-up and hair styles. From her Mad Hatter website she created new ones about Malice Mizer, Dir En Grey,..., and a blog, where she shared her passion for JRock with others. She adored Mana and Kyo the most. Inspired, she began to seek for her own style by wearing black clothes and accessories such as cross necklaces, earrings and bracelets. ''
 

From left to right : Mad Hatter (Angel Sanctuary), Dir en grey, Mana (Moi dix Mois), Full (Guniw Tools), Due le quarz and Malice Mizer

Screenshot: Elegant Lolita (Blog), Gardenia
                                                                                          Linda's own created blog and one of her websites


Nina: ''I remember Linda sitting at her computer, searching for Japanese Rock (JRock) /Visual Kei band pictures, and I jumped in surprise when the bass and screaming voices boosted through her headphone. Soon enough, she invaded our room, blanketed the walls with posters of her favorite JRock bands and declared revolution.''

                                      Linda's framed picture of Mana.

LINDA:

''I had a lot of trouble with our parents about my new interest. It was very hard for me to find friends who liked JRock or Visual Kei. Nobody in school had the same interest and nobody understood my interests; the music I listened to. I always hid myself at home and didn't tell anyone about my passion, because they thought it was strange.
     I met my very best friend Tanja on the internet. She was the only one who I was able to connect with and we shared anything about the Japanese fashion, JRock and Visual Kei with each other. Tanja was Russian and had the freedom to express her JRock passion how she wanted to, from hanging as many posters on the wall to listening to JRock as loud as she wanted to, because she didn't care about other people making fun of her. With her (pocket) money she was allowed to buy as many JRock CDs as she wanted to. How I really admired her for being able to do all of what I couldn't do.
     Once, the first Dir En Grey concert in Germany was held in Berlin. All JRock / Visual Kei fans were so excited about that concert and bought tickets. I just sat at home, dreaming about going to the concert. My parents didn't want me to go, worried that something could happen to me. At that time, I got mail from Tanja. She surprisingly bought me a Dir En Grey ticket so that I could go with her! I was very happy and excited but my parents, of course, immediately forbid me to go and I had to cancel on going to the concert. I was very sad and disappointed, because it was a dream for me to go to the concert. It was a hard time for me, trying to make my parents understand my passion for JRock.''

Dir en grey Ticket 2005

 

 

Nina: ''Why was it that our parents labeled us as being ''hu''(corrupted), based upon the music we listened to, what hobbies we chose to perform or how we looked like? We were told to stop ''bat chuoc'' (following) others' trends and constantly confronted with ''Minh la Nguoi Viet, khong phai  la Nguoi Duc''.  (We are Vietnamese, not German). Seeking for our ethnic identity, we encountered a lot of confusion and often asked ourselves ''Who am I? Am I too German? Am I too Vietnamese? Am I not respectful enough? Do I disgrace my parents?'' Or how Tomy questioned: ''Am I a banana- Asian outside but (more) German inside?''
     The three of us wanted to please our parents. We performed our duties: Respected our parents by showing obedience and addressing them properly, went to church and studied. Linda and me helped Mother out in the kitchen, cleaned, did the laundry, went grocery shopping, .., but at the same time we wanted to please ourselves, too. Why was it that our parents didn't want to listen to our own opinions and decisions? Conversations between our two generations turned into frequent disagreements, arguments, and anger. Tension bit into our already delicate relationship. Sometimes communication just broke down completely and rested in silence. 
     As traditional Vietnamese parents, who only wanted us to soar academically, without any distractions, it was the worst nightmare for them to observe Tomy getting all into his private sells, Linda following the JRock / Visual Kei trend, which they referred to ''Japan'' and me turning into a fashionista. With hands full of authority they ruled: ''No pocket money business, no Japan and no fashion! School, school, school.''
 
I knew that Linda's passion for JRock music didn't corrupt her: She had the same beautiful soul of hers beneath the clothing and accessories. Soon, she introduced me to more artists that represented diversity in style. With my new appreciation for fashion, I grew fond of Mana, Kana or bands like An Cafe and Psycho le cemu (YAY! ^^). I was impressed by their uniqueness and found beauty in their elaborately decorated, colorful outfits / costumes and embraced this form of creativity.''

From left to right : Kana, Psycho le Cemu, Harajuku snapshots and Mana

Linda: ''One day, I asked our mother to sew a headpiece for me, because I loved the one’s Mana wore with his costumes. As a lover for all beautiful things, she couldn't say no and spend her time and patience on creating one with some beautiful laces! But our mother didn't like all punk and dark accessories, posters and other decorations in my room and asked me to put them away and hide them whenever relatives or guest came to visit. Because I had so much stress with my parents about this, I decided to sort all of the accessories out that I no longer used. However, instead of throwing them away, I came up with the idea to sell them on eBay and created a Visual Kei/ Gothic Lolita inspired set. Nina was very supportive and helped me in creating the set including the headpiece, my own handmade Visual Kei patch, netgloves, black nail polish, faux nails and a panda charm.
    We were proud of our beautiful accessory set and couldn't wait to tell our brother about our great idea, but Tomy was too skeptical about it and said ''No.'' We complained:''Pleeeease!!! It's nothing bad!''. After a lot of long faces and most importantly, ''What happened to holding hands?'', he finally decided to try it: We laid the set out on a nice scarf , photographed it and posted it up as a ''Visual Kei / Gothic Lolita inspired set'' and ''Wow! 23 watchers? 15 bidders! In the end we earned quite well on the set.''


Our first created Visual Kei/Gothic Lolita inspired set

Nina: ''The experience of our first successful ''Visual Kei / Gothic Lolita inspired set'' left us with a choice to make against our parents:  1) Fighting ( to continue) or 2) Giving up ( to not continue). Giving up seemed like the logical route to take, as we were pretty busy with school at that time. However, letting 14 disappointed bidders feel upset would ultimately make us upset in the long run. We experienced this great feeling of reward, having been able to create something and let it fulfill someone's happiness.
    After a long period of disagreement and arguments, our report cards finally convinced our parents that we were doing fine in school with the pocket money business running simultaneously. We chose, not to mention were allowed, to continue!''

 

 

 

Nina: ''Fighting! There was a discount store called ''SOPO-Markt'', which carried gift articles and stationery items, located at our neighborhood city. With pockets full of our piggy-bank money, hearts full of hope and heads full of excitement, Linda and I jumped on a railway ride and walked a seemingly endless 35 minute distance to arrive at the store. We filled our baskets with nail polish, faux eye lashes, cell phone straps, hair clips, etc., emptied our coin pockets and marched back home with heavy bags. 
 

German railway ride SOPO Markt - Germany

All of us were excited; curious. We went to the fabric store with our mother to buy fabric and lace, sewed more beautiful headpieces and created a few more sets for a bit more pocket money.



What this really was all about was expressing and enjoying the freedom of creativity. It was not of anyone's intention to make something big out of this.''

   

October 2005  
 

To us children, it was a decision of courage. To our parents, a decision of desire. With empty hands; only one suitcase per person, our family moved to the U.S. - the country of unlimited opportunity.

 

 

California- San Jose.

Nina: ''The first year was the most difficult one for the entire family. English was our third language, money was tight and I remember a lot of tears, fear and sorrow.''

Tomy: ''Our new life in the U.S. was harder than we had expected. Mom and Dad, as sacrificially as parents could possibly be, tried to hold up the family income by working several jobs, but their backbreaking jobs could no longer suffice. The physical burden was just too much for them. Our parents' desire was to be able to make enough for a living to allow us children continue education in the U.S. However, we as half- grown up's now, had to face the bitter side of life sooner as any other of our friends. I started to work 2-3 jobs a day - all together we brought back home just enough for the rent.''

2006 

 

Tomy: ''America I saw, but where were all the endless opportunities? While struggling with my 2-3 side jobs, the previous success- even though it was a small one- with the eBay Shop in Germany was always in the back of my mind. But how was I supposed to find the time and strength to start it from scratch? The''dark circles under my eyes'' causing effort of cutting 2-3 hours a day from my nights of sleep to be able to work on the new eBay shop was the answer. Just faith and the hope for a better future gave me the strength I needed. Determined and hopeful, we continued with the "pocket money business'' and built up on the potential we had left back in Germany.
     Once the eBay store was established, I left the management to Nina and Linda who took care of it mostly after school, while I still left to fulfill my duty at my many other jobs.
    
In reality, we came to the U.S. with different expectations. It wasn't part of our plan to continue with the eBay business here in America. Moreover, we didn't have the resources, like a sewing machine or connections to fabrics stores, etc. to be able to create sets. ''

Nina: ''A new friend let our mother borrow her sewing machine. We were truly lucky for that, as the only products we were able to offer in our store were our self-manufactured; handmade ones. While Tomy was working several jobs and on maintaining our eBay store and I was fighting through High School on my own (I had not yet graduated from my German High School), Linda let her creative mind work wonders and designed our first products: belt/ hip purses, patches, face masks, ..''

Linda: ''My very first designs were my three own imagined mascots I drew for my hip/belt purse designs. I explained to our mother the kind of purse I wanted to create. She was truly patience with the process of creating all patterns by herself. When she finally figured it out, she always showed me her creation proudly.
     My brother and me drove to Michaels, the craft store, to look for fabric spray paint. 
I found some silver and gold spray, cutters and foam sheets. I used the foam sheets to cut my stencils for my designs. I put the stencil on the purse our mother sewed for me and sprayed the fabric paint on the purse.

Doing this by myself, I often became very tired of spraying these purses. It was an exhausting, complicated, dirty process I had to do in the backyard, in heat or cold. I made many mistakes at first and we couldn't sell the messy ones. The pressure made me cry, but I knew I had to keep working so that we can sell them and earn money for our living.

It was a hard time for all of us. I remember Nina returning home from school, pouring her tears out to me about the difficulties she experienced but all I could tell her was to stay strong. She helped me with many tasks like painting our patches, all by hand, and stayed up until 1:00 or 2:00 a.m. to do her schoolwork.

Our first selfpainted patches
We put all our effort in to create more sets for our eBay store, including our own sewn items.''



 

 


Nina: ''At times, when it seemed like life was deceiving us the most, letting us start all over again, she was the most beautiful mother; the strongest mother. Even with a heart full of fear and frustrations, she never expressed her sorrows to us children. Patiently, sometimes with only a few hours of sleep, she worked with full commitment to (hand) sew our items. She has taught us patience and compassion. Whenever one of us shed tears, she gave comfort and said: ''Don't cry, your tears cannot wash out your open wound. Fall and we will fall together, but we must stand together and things will become better.''

 

Nina: ''After one year of overcoming difficult circumstances, Tomy was able to give up his other side jobs. Thus, we were able to establish our own independent e-commerce business: Lokisa (Lolita Kisama). Even our parents were able to give up their backbreaking jobs to become the main persons in charge of the production of our own manufactured items. At this time, all of us, including our parents, created more designs to expand our product line featuring headpieces, hip/ belt purses, tote bags, knit hats, mini top hats, collars/ chokers, wristbands, etc. Having been able to employ the whole family was a true blessing to us. Faith kept us together.''

We also created our first apparel, which was our unique sweaters/hoodies.

This is our current sweater/hoodie collection as of September '09

 

 

Nina: ''Even though our parents disagreed at first (back  in Germany), we were optimistic, as hope is an eternal freedom that cannot be taken away. Our parents are wonderful parents. We have come to understand why they pushed us so hard when we ere younger. They didn't want us to worry about teenage drama, clothes or anything else but to soar academically, so that we could take advantage of all the (educational) opportunities and success that were stripped away from them when they were young through the cruelty of the Vietnam War.

Boat people fleed from Vietnam Cap Anamur
Boat people that fled for freedom from the Vietnam War over the South China Sea. Most of these boats sank or people became victims of storms or pirates. Cap Anamur, a ship sent from Germany to rescue 10,375 Boat people, including our parents.


In the end our father and mother encouraged us- we encouraged one another because that is what family is all about: Mum, Dad and us children, holding hands and sticking together. Fortunately, our family business has allowed us to later be able to continue with further education in college, while running our own shop in parallel. We are very grateful for this.''
 

Events 

 

First convention experience: We went to FanimeCon '06 as attendees. (Yes, just like every other attendee!!! ^^ )

Linda: ''As Anime/ Manga lovers, we had always wanted to go to an anime convention in Germany, one among the few existing ones. However, as teenagers we never had the money to afford attending it, nor were we allowed to travel to another state. ''

Tomy: ''We originally went to FanimeCon to fulfill Linda's wish to see Kamijo's concert. However, encountering the many lively attendees, who shared the same interest as we do, experiencing cosplay in live action and meeting cosplayers in our favorite Anime characters, etc. we came back home with one of the best lifetime experiences that we will never forget!''

Linda & Kamijo , FanimeCon 2006

 

First experience as convention exhibitors: AOD (Anime Overdose)'06 in San Francisco.

Nina: ''The first time experience is always the most precious one. On our one table booth, we laid out our, at that time, small product line, which was mainly self-manufactured. We were really proud of our products, didn't have high expectations from the customers to buy our items, but rather hoped that they were able to see the immense amount of time/ patience, effort and heart we spent on creating these products. We were even afraid to not be able to earn enough money to cover renting cost for our booth. Haha ^^ More importantly, the very most valuable memory we gained through AOD is having been able to meet our great customers and meeting our very first convention friends''.

Our first booth at AOD 2006

2007
 

First Fashion Show: SacAnime in Sacramento. 
 
 

 

2008


 

Second Fashion Show: FanimeCon in San Jose. 


Lolita Kisama Fashion Show Poster/Flyer

 

 

Stay tuned for our upcoming stories about our first two fashion shows. We will share exciting behind the scenes excitements with you.^^

2009

Reflecting back to the beginning of Lokisa, we started of creating handmade products (Face masks, headpieces, cat collars, hip purses, fleece hats,..)  with all of our heart and wanted to pass our passion and the uniqueness of our creations to others. The immense amount of positive feedbacks we received from our customers/ friends motivated us to let our creativity blossom further, in turn enabling ourselves to design more clothing and accessories. We wanted Lokisa fashion& accessories to be rare and unique with its Goth/ Visual Kei/ Japanese Rock inspired touch. At the time, our intention was to spread more awareness about JRock, Visual Kei and Gothic Lolita in dedication to, at that time, rare minority supporter-groups. We started to travel to conventions all across California (FanimeCon-San Jose, Anime Expo-LA,..) to present Lokisa fashion& accessories and to meet our customers/ friends. [CONVENTION booth, us, customers/friends, PICTURES] 
 

However, as the years have flown by and JRock, Visual Kei and Gothic Lolita had risen in popularity, we sadly made the experience that people began to group themselves into elites; fashion groups full of intolerance that looked down on others, who did not fit into their perception of (fashion) beauty. These groups regard fashion as a competitive game with barriers -  only the one's who dress ''well enough'' are worthy of joining their circle of friends, everyone else is being excluded. People no longer admire each other for their  individual fashion preferences, but set absurd ''styling rules''. We've heard of: ''Look at that hair/ eyeliner- What a (Visual Kei) failure''. ''The dress/outfit is not from brand _____, this person is too lame to be Visual Kei/ Gothic Lolita'', ''This isn't what Visual Kei looks like. This is what anime fans look like when they don't know what they're doing/wearing.'', etc.''
 

 

Disappointed in this intolerable behavior, we asked ourselves: ''So what if we look beautiful or ugly in our clothes, too fashionable or too old-style?'' Yes, fashion is a game, a game that consists of barriers and (individual) freedom. Have people forgotten that we must move beneath the surface; the appearance of an individual to reach to the soul and heart?  
Dreaming on to make a difference, here we are, welcoming you to create a new chapter of our story with us: With Visual You Inc. we are going to introduce expressive fashion and projects, in hopes to establish a more tolerant (fashion) world. We would like to invite you to join us in finding ways to ''peace'' people together, regardless of their different and diverse fashion preferences.  
     People compare us with existing, big Japanese clothing brands, when in reality we don't want to be associated with them; we don't mean to compete against them, either. Our clothing line represents what comes from our hearts, not us trying to make our fashion look like others. We are here to not only offer you fashion, but also spiritual guidance to all of our customers/ friends. We want to touch people, connect with people who might be in the same boat as we are, and encourage people who have dreams and aspirations, just like we do, to stay strong on their journey towards self-realization.

 

 

 
 
 

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